If you want an effective web site, you have to accept three basic facts about real-world web use:

  1. People don't read pages, they scan them
  2. People make the first acceptable choice, not the best choice
  3. People don't figure out how things work, they muddle through


It's one thing to put up a web page, but building a functional, user-friendly site that meets your customers' needs and achieves business goals is quite another.

We  subscribe to the web useability principles in the book: